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Research papers

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe
Authors: Charles Pearson, Vicki Kateley
October 19, 2010
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Citation

Pearson and Kateley (2010a, October 19). Why are we trying to create new communities for market research purposes?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-are-we-trying-to-create-new-communities-for-market-research-purposes-